About Us

About ZATO

ZATO promotes sustainable tourism and responsible practices in Zambia's travel industry. With experienced leaders and influential members, ZATO shapes a sustainable future for tourism, offering exceptional visitor experiences. Our organization thrives on glowing testimonials and success stories from members and tourists, showcasing our unwavering commitment to excellent service and sustainable tourism development.

Vision:

To build a thriving tour operators' community in Zambia, fostering collaboration, innovation, and mutual support to boost sustainable tourism and economic growth.

Mission:

To empower and unite Zambia tour operators through networking, resource-sharing, and professional development.

We aim to create a supportive ecosystem where members access exclusive resources, stay informed about industry trends, and enhance skills to deliver exceptional tourism experiences while supporting the region's prosperity and conservation efforts.

Goals of ZATO

To increase the tourism income flow and enhance generic marketing of Zambia as Destination of choice. By:

Have a strong lobby voice

Increasing Zambia's tourism income

Increase Zambia as a destination of choice

Core Values of ZATO

Integrity

Use of our resources to full potential

Honesty

Passion for growth of Zambia’s tourism sector

Smart and Diligent Work

Efficiency in service delivery

Customer (Member) focus

Support personal and professional development of its members

Meet the ZATO board Members

Maxwell S Masempele

Chairperson Zato

Jamie N Mumba

Deputy Secretary General

James Tumba

Deputy Treasurer

Shadrick Luyanga

Executive Committee Member

Kanga Bwalya

Executive Committee Member

Walter Joe Syakalonga

Executive Committee Member

Rose Muteba Chivumba

Executive Committee Member

Our Services

Marketing

Increases members' online visibility, fosters collaboration through combined tourism packages, conducts marketing workshops, and advocates for sustainable practices within the tourism sector.

Consultation & Capacity Building

Offers consultation, capacity building, and international representation to members, fostering growth and providing access to valuable tourism insights and opportunities.

Collaborative Tourism Offers

Allows for diverse experiences and seamless coordination, resulting in well-rounded packages and a smooth customer journey.

More Details

Become Part of Zato

Why become a member

ZATO is the tourism association in Zambia that helps your business grow. We are strong advocates for your interest. Support you in marketing your products domestic and international.Be the first to sell new community experiences and stay on top of the lastest government and market information

Collaboration

Customer Satisfaction

Results-Driven

Trust and Integrity

Join Zato Members